Data Analytics

Turn raw traffic into clear decisions: behaviour, acquisition sources, goals and conversions presented in human terms.

What we do

We configure tracking, define meaningful goals, and surface the metrics that matter. You receive concise dashboards and summaries that show what’s working, what isn’t, and where to adjust campaigns, content, or UX. We work with GA4, Matomo, and Plausible, among others.

How we work

• Set-up & audit: property/account review, event & goal configuration, sanity checks.
• Acquisition & behaviour: channels, landing pages, journeys, funnels and drop-offs.
• Conversion tracking: form submits, purchases, sign-ups or calls—measured cleanly.
• Dashboards: role-specific overviews for owners, marketers and ops.
• Reporting cadence: weekly highlights; monthly deep-dives with recommendations.

Expected outcomes

• Clarity on where visitors come from and what they do.
• Reliable goal and conversion data for confident decisions.
• Actionable recommendations that improve results over time.